Playtika Proposes 683M Euro Acquisition of Rovio, Changing the Game for Mobile Gaming

• Playtika Holding Corp has sent a proposal to buy Anglo Entertainment Corporation at a price of 683 million euros
• The new offer values each share of Rovio at 9.05 euros, or about 60% higher than the company’s closing price
• Playtika CEO Robert Antokol believes the combination of Rovio’s iconic IP and Playtika’s expertise in mobile gaming will create a powerful force in the gaming industry

Playtika Holding Corp, an Israeli-based mobile games developer, has made an acquisition proposal to Finnish video game developer Rovio Entertainment Corporation. The offer is for 683 million euros ($737.50 million) in cash, or 9.05 euros per share. This is the second offer made by Playtika to Rovio and is about 60% higher than the company’s closing price on January 19.

Playtika CEO Robert Antokol believes that the combination of Rovio’s iconic IP and Playtika’s expertise in mobile gaming will create a powerful force in the gaming industry. He also noted that Playtika’s formidable scale and capabilities can help Rovio capitalize on the digital entertainment opportunity in a much larger way. The acquisition proposal has been submitted to the Rovio Board of Directors, but no agreements have been made between the companies yet.

The potential acquisition of Rovio by Playtika would be a major move for both companies. For Playtika, the acquisition would give it access to Rovio’s portfolio of popular IP, such as the Angry Birds franchise, which has become an iconic brand. For Rovio, the acquisition would provide the company with a much larger platform to reach players around the world.

Overall, the acquisition proposal from Playtika to Rovio is a major move for both companies. The proposal would give Playtika access to Rovio’s iconic IP, while giving Rovio a much larger platform to reach players. While no agreements have been made yet, the potential acquisition could be a major game-changer for the gaming industry.